ANT & DEC'S LIMITLESS WIN RENEWED FOR FURTHER TWO SERIES AND CHRISTMAS SPECIALS ON ITV

ITV has commissioned Hello Dolly and Mitre Studios for a further two series and two Christmas specials of the primetime hit entertainment show Ant & Dec’s Limitless Win, making it the biggest ever order for the show.

Since launching in 2022, Limitless Win has given away over an astonishing £3.5 million pounds and has been streamed 13 million times, reaching over 25 million viewers. It also has the highest profile for 16-34 viewers for any quiz show this year (across all channels), reaching a high of 45% for that age group.

The unique never-ending money ladder - which has had a makeover and is now bigger than ever - sees contestants take on a series of questions where every answer is a number.

From ‘How many segments are in a chocolate orange?’ and ‘How long is a man’s size 10 foot in centimetres?’ to ‘How many fingers and thumbs can be seen on The Mona Lisa?’ hosts Ant and Dec guide contestants as they attempt to climb the Limitless ladder. Correct answers will bank them cash.

But if they go over, even by one, they’ll crash out and leave with nothing. With a vast array of fiendish questions, including new music-based questions, viewers will be shouting at the telly as they join in this latest appointment-to-view series.

And with contestants getting higher up the ladder than ever before, huge cash prizes are on the line. Plus there’s a lifeline that sees contestants able to turn to Ant and Dec for help. How will the hosts fare when the tables are turned?

Ant McPartlin said: “We're really pleased that Limitless Win is coming back for another two series and some Christmas specials. People stop us all the time saying how much they love the show and play along with their family. It's exciting it's such a hit with viewers."

Declan Donnelly said: “We'd love go further up the ladder than we’ve ever been. We want the contestants to go as high as possible! That's the magic of Limitless Win, you never know, you might just know the exact answer to the question!"

Katie Rawcliffe, Director of Entertainment & Daytime Commissioning ITV said: “We're absolutely delighted to be bringing back Ant & Dec's Limitless Win for a further two series. The show has established itself as a firm favourite amongst audiences and a staple in the ITV entertainment calendar. With Ant & Dec at the helm, it will no doubt continue to deliver more nail-biting drama, jeopardy and excitement this time around as a new set of contestants prepare to climb their way to a fortune.” 

Victoria Ashbourne, CEO for Hello Dolly and Executive Producer of Limitless Win said: “I’m thrilled Ant & Dec’s Limitless Win is coming back to ITV for more series. We love making this show and are so pleased to see the viewers love it just as much as we do.”

Gemma Nightingale, Head of Entertainment for Mitre Studios and Executive Producer of Limitless Win said: “We’re really excited to be heading into series 5 and 6 of Limitless Win, with the addition of two Christmas specials. We can’t wait for more people to take on the Limitless Ladder, and I’m keeping everything crossed that our new contestants will climb higher into the millions than ever before!”

Ant & Dec's Limitless Win is available now on ITVX.