BIG BROTHER CONFIRMS NEW LOCATION FOR ICONIC HOUSE AHEAD OF NEW SERIES ON ITV

Celebrity Big Brother, hosted by AJ Odudu and Will Best, will see a new cast of famous faces isolated from the outside world as they embark on the ultimate social experiment.

Celebrity Big Brother made its return to UK television last year with an explosive series that dominated conversations across social media - now a new batch of VIPs are preparing to embark on the original social experiment and take up residence in the Big Brother house, which has moved to a brand-new location.

Set to be another unmissable series, viewers can expect tense tasks, nail biting nominations, and gripping gossip as an array of famous faces spill the tea on life in the spotlight.

It has now been formally announced that the new Big Brother house will be located in Titan Studios in West London, with Late And Live housed in Versa Studios next door. Versa acquired the 200,000 square foot space next to its existing studios space.

Reports suggest Versa has fibre-linked the facilities so that its TV broadcast technology can be connected to all of its studios for live broadcast TV shows. The expansion brings Versa’s total studio space across the UK to 600,000 sq ft, with additional space set to be added as part of its future plans.

Jody Collins, Director of Production for Initial, said: "The most iconic house on television has found a new home, and we couldn’t be more delighted. The needs of the production are substantial and Versa is uniquely equipped to meet these demands. Expect a season filled with exceptional and unforgettable reality moments—we cannot wait!"

Charlie Ingall, Executive Director, Versa Studios, commented: "Versa’s expansion in London has been part of our ambitious growth strategy, and it further elevates our business as a first choice for large scale, high profile productions such as Big Brother. The significant investment we have made in this expansion gives us the ability to create long term homes for our clients, and in turn support the TV and Film community."

Big Brother and Celebrity Big Brother - alongside the iconic Live Stream and Late & Live companion show - have now been streamed over a colossal 100 million times on ITVX. Celebrity Big Brother will once again be followed each night by Celebrity Big Brother: Late & Live, giving viewers an additional hour of exclusive content.

Airing on ITV2 and ITVX, Celebrity Big Brother: Late & Live will once again be the only place to watch the celebrity evictees’ first live interview alongside an array of unmissable exclusive features including access to the camera runs, special guest commentary, and fiery debate.

The Celebrity Big Brother: Live Stream will also return to screens, airing seven nights a week on ITVX and STV Player, giving fans the opportunity to watch live footage into the small hours after Celebrity Big Brother: Late & Live.

Celebrity Big Brother launches Monday 7th April at 9pm on ITV1 and ITVX.