ITVX CELEBRATES TWO YEARS WITH STREAMING RECORDS

ITVX turns two on December 8th 2024 and will celebrate this milestone with a host of audience records.

The streaming home of ITV has outpaced all other major streaming platforms in terms of growth in viewer hours since its launch - with a 35% growth in viewer hours in two years, ahead of BBC iPlayer, Netflix, Disney+, Channel 4 and Amazon Prime.

2024 saw huge audience traffic to the service across a range of content, from the biggest must-watch events streamed live to the best UK drama and the biggest, bingeable reality series in streaming.

Live sport has delivered some of ITVX’s biggest audiences - with ITVX’s five biggest sporting events, three Euro 2024 matches and one 2022 World Cup audience, attracting nearly 70 million streams combined. The 25 Euro 2024 matches on ITVX this summer attracted 133 million streams.

Looking at ITVX viewing alone, and based on streams to most watched episode - Mr Bates vs The Post Office takes the crown as ITVX’s most watched commissioned title of 2024, very closely followed by hit reality show, Love Island, and I’m A Celebrity Get Me Out of Here!. Drama thrillers Red Eye starring Jing Lusi and Richard Armitage and Trigger Point starring Vicky McClure complete the top five most streamed commissioned titles on ITVX since launch.

To date drama has been the biggest genre on ITVX, accounting for 1.5 billion streams. Red Eye, After The Flood, Trigger Point, The Long Shadow,  Joan, Until I Kill You as well as of course, Mr Bates vs The Post Office have all been popular streaming choices, for all these titles more than 40% of their total audience has come from streams through ITVX. In 2024, ITV began making major commissioned dramas available in the early morning on ITVX, ahead of their broadcast on ITV1 in the evening.

Reality is another huge genre in streaming and since ITVX’s launch Love Island has delivered a massive 640 million streams.

With 100 million streams to its catalogue on ITVX, The Only Way is Essex is another reality top performer, alongside Big Brother, which since coming to ITV in 2023 has also amassed 100 million streams, including strems to Celebrity Big Brother and Big Brother: Late and Live.

I’m a Celebrity tops the entertainment genre and it is currently enjoying its biggest ever audiences on ITVX. In the first two weeks of this year’s series it was streamed 53 million times, up by 23% on last year, and up 205% on 2021.

Coronation Street and Emmerdale have clocked up an impressive 600 million streams since launch, making them amongst the top performing titles on ITVX. ITV’s flagship continuing dramas have recently received their own dedicated destination on ITVX, with episodes dropping daily at 7am ahead of their evening ITV1 broadcast.

The huge wealth of content on ITVX now tops over 21,000 free hours, a significant increase on the 4000 hours available at the start of 2022. Amongst the deep rich archive of titles, top performing acquired box sets include Family Guy, One Tree Hill, The Originals, Love/Hate, Love and Death and The Twelve as well as UK series favourites including Vera, Midsomer Murders, Unforgotten, Benidorm and Broadchurch.

ITVX boasts one the UK’s biggest free to stream film libraries and top movies over the period including The Harry Potter Films with over 10 million streams, the Bond collection with over 6 million, and further blockbusters including Gladiator, Mamma Mia, Jurassic World; Fallen Kingdom and most recently the original Star Wars Trilogy and Rogue One also featuring amongst the highlight titles.

ITVX was one of the first UK streaming services to market with FAST Channels and since launch we have refined the offer to a top 12 channels,  including The Only Way is Essex, ITVX Kids and Sport, which are now delivering 60% more streaming hours than a year ago, with two thirds of FAST channel viewers under 55.

Streams to the dedicated news service on ITVX are up 29% year on year, with ITVX News attracting half a billion streams since launch.