UNITED STATES OF BIRMINGHAM: FIRST LOOK AND LAUNCH DATE CONFIRMED FOR JOE LYCETT'S NEW SERIES

It’s no secret that the nation’s Mummy, Joe Lycett, adores Birmingham. In his self-appointed role as the second city’s ambassador and, with the blessing of the actual Lord Mayor of Birmingham, everyone’s favourite comedy activist is on a mission to put Birmingham firmly back on the map – in fact, all over the map.

To do that, Joe is heading to North America, home to no fewer than eighteen Birminghams - stretching from Canada’s Saskatchewan province, down the East Coast, through the Midwest and into the Deep South.

Joe will explore their history, their collective Brummie cultural commonalities and form official 'Friendship Agreements' with as many Birminghams as he can. At the climax of the series, Joe will invite some of his new Brummie chums back to his own Birmingham for what will undoubtedly become an annual global event – the International Day of Birmingham.

Joe Lycett said: "International Day of Birmingham should be something we already celebrate, but I am thrilled to be joining the Lord Mayor in our inaugural celebration. I have travelled thousands of miles around niche and rural parts of America to help create this lasting legacy for our city, and all the other places in the world fortunate enough to be called Birmingham."

Joe Lycett's United States of Birmingham begins Tuesday 22nd April on Sky Max.