LOOSE WOMEN ANNOUNCES 25 HOUR TALK-ATHON AS PART OF ANNIVERSARY

Loose Women has announced the show's first ever 25-hour Talkathon, starting on Thursday 5th December 2024, in support of ITV and STV's Britain Get Talking campaign. 

The Britain Get Talking initiative has sparked over 200 million conversations so far and in the year Loose Women marks 25 years on screens, the show is set to continue the groundbreaking work of the campaign as the panellists use the positive power of conversation to tackle taboos around mental health and raise awareness, as well as vital funds, for Mind, YoungMinds and Scottish Action for Mental Health helplines and services. 

The free helplines run by the three Britain Get Talking charities can be a lifeline for those struggling with their mental health or anyone worried about a loved one, helping to make sure that everyone has someone to turn to for support when they need it. The need for this is stark. 

Ahead of the Talkathon, Loose Women editor Sally Shelford said: “Half of UK adults find talking or spending time with friends or family lifts their mood but the statistics show that so many of us still find it difficult to open up if we’re struggling. We always say on the show that the viewers are the fifth Loose Woman and we aim to do as much as we can to help raise awareness of the issues that affect them most...

"Throughout the Talkathon, we’re also going to need their help too, keeping us company over the 25 hours, pledging their support for our charities and joining us as we continue important conversations about mental health… Plus, as well as special guests dropping by, viewers can expect our usual laughs and classic Loose Women topics too!” 

Sarah Hunt, Head of Strategy & Communications, Social Purpose at ITV, said: “Since 2019, ITV and STV’s Britain Get Talking has been encouraging the nation to connect with each other to proactively support their mental wellbeing. Loose Women have been showing us how it's done for 25 years!..

"There's nothing more fitting than bringing these two brands together to raise awareness of the power of talking for our mental wellbeing and support our Britain Get Talking charity helplines, which make sure those struggling with their mental health, or worried about a loved one, have somewhere to turn when they need it most.” 

Alongside a host of classic Loose Women chat, the panel will also be joined by some very special showbiz and expert guests throughout. 

Loose Women’s history-making 25 hour Talkathon will be streamed live on ITVX and STV Player throughout, starting during Loose Women on Thursday 5th December, from 12.30pm on ITV1, ITVX, STV and STV Player.