PARIS 2024 PARALYMPICS DELIVERS CHANNEL 4'S HIGHEST SHARE IN 12 YEARS

Channel 4’s coverage of the Paris 2024 Paralympic Games reached 20 million viewers across linear and streaming – one third (33%) of the total TV population – and helped the channel to its biggest audience share in 12 years.

Based on data covering the Opening Ceremony and the eleven days of competitive action, the channel secured a total audience share of 8.8%; up 23% on the Tokyo 2020 Games and up 74% against the channel’s average share over the past year.

Across the week to Sunday September 8, it secured its biggest share of viewing since the conclusion of the London Paralympic Games in September 2012.

Viewers watched a total of 7.3 billion viewer minutes across linear and streaming, up from 4.9 billion for Tokyo 2020. Meanwhile, Channel 4’s streaming views are up 85% on that achieved across the Tokyo 2020 Paralympic Games.

The record-breaking performances from ParalympicsGB athletes have proved a big hit with young viewers, with Channel 4 recording its biggest-ever share of young viewers for a Paralympic Games. Channel 4’s linear TV share - 12% - of the 16-to-34 audience, surpassed its coverage of London 2012 and is up more than 44% versus Tokyo 2020 and 122% against the channel’s average share over the past year.