FIRST LOOK: ITV LAUNCHES NEW PRIMETIME GAMESHOW, PASSWORD

A hilarious word association game hosted by the multi-talented Stephen Mangan. Featuring one of the UK’s biggest comics - Alan Carr - and an award-winning actor and writer - Daisy May Cooper - as resident Team Captains.

Each episode sees Alan and Daisy pair up with contestants to give one-word clues that aim to help their teammate guess a mystery ‘password’.

The teams must try to get on each other’s wavelengths as they take it in turns to guess the all-important password across multiple rounds - hilarious clues and even funnier guesses are all that stand in the way of lucky contestants being in with a chance to win a big cash prize.

Stephen Mangan says: “Password is a fantastic game show so it’s an absolute pleasure to be the host. Although how I’m going to keep Daisy and Alan in line I don’t know!”

Alan Carr says: “I can’t wait to wipe the floor with Daisy, she’ll be heading back to the West Country with her tail between her legs. If only her brain was as big as her mouth”.

Daisy May Cooper adds: “I’m looking forward to knocking the glasses off Alan with my exceptional  talent for this game. I know that…given both our training (Me – drama school, Alan – Tesco) that between us (meaning mostly me) we will be able to win people lots of cash (just to reiterate when I say ‘we’ I mean ‘me’)”.

Jonno Richards, Managing Director, Talkback, a Fremantle label, says: “We’re so excited to be launching Password in the UK with the fantastic Alan, Daisy and Stephen. These three stars combined with some brilliant contestants & a cracking game promises to be a real treat for the ITV viewer.”

Katie Rawcliffe, Head of Entertainment Commissioning at ITV, says: “Password is a brilliantly fun format greatly complemented by a fabulous on-screen trio in Alan, Daisy and Stephen. 2023 has been a great year for game shows on ITV, and there are plenty more to come in 2024.”

Password (7x45') begins Saturday 31st August on ITV1.