THE BOX: ITV LANDS UK ADAPTATION OF ADVENTURE REALITY FORMAT

ITV has acquired the rights to The Box, a new adventure reality series from Norway. The broadcaster has put the format out to tender and is now seeking production companies to produce the series.

The Box first aired in Norway earlier this year and sees a cast of contestants placed 'at mercy' of the show. They each enter a box and are transferred to a different location. When the box opens at the new location, the contestant must face whatever is in front of them.

ITV's head of entertainment, Katie Rawcliffe said: "The Box is an exhilarating and immersive new format, that will not only test our contestants but also invite our viewers on the ultimate TV experience, privy to the contestants’ gameplay and strategy – but will they be able to foresee the outcome?"

Aleksander Herresthal, Chief Creative Officer at Seefood TV said: "The response to The Box worldwide has been incredible—almost overwhelming in the best way. Bringing it to the UK with ITV is a major achievement and a significant next step for our format...

"From the moment I connected with ITV, I knew this would be the perfect home for the format. The creative team truly valued the content, and they challenged our ideas while they stayed true to the premise. Their insightful questions showed a deep commitment to fully understanding the concept and elevating it to new heights...

"It’s exactly the kind of collaboration you want – working with people who strive to refine and enhance an idea, shaping it into something exceptional. ITV’s passion for bold, high-energy entertainment is exactly what The Box needs, and I can’t wait to see how they make it their own."

More details will be announced in due course.